23 skidoo
This is said to have given rise to the phrase "23 skidoo", from what policemen would shout at men who tried to get glimpses of women's dresses being blown up by the winds swirling around the building due to the strong downdrafts.
In popular culture
Today, the Flatiron Building is frequently used on televisioncommercials and documentaries as an easily recognizable symbol of the city, shown, for instance, in the opening credits of the Late Show with David Letterman or in scenes of New York City that are shown during scene transitions in the TV sitcoms Friends, Spin City, and Veronica's Closet. In the 1998 film Godzilla, the Flatiron Building is accidentally destroyed by the US Army while in pursuit of Godzilla, and it is depicted as the headquarters of the Daily Bugle, for which Peter Parker is a freelance photographer, in the Spider-Man movies.
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